This session focuses on the critical questions all business leaders must ask and answer when creating and maintaining a successful business. We also review how you can know when yesterday's answers to these questions are no longer applicable to tomorrow's challenges. 

In our increasingly volatile, uncertain, complex and ambiguous Asian business environment, yesterday's answers are often swept away by disruptive innovation, local or multinational competition. How can today's business leaders understand their markets and where to start crafting their strategies and business models. We will provide a context to understand how successful Asian businesses can flourish in a competitive Asian context.

Date : Tuesday, 16 August 2016
Time : 6.00pm to 9.00pm
Ticket Price : SGD40 (incl. GST)

*If you have obtained a discount code, please key respective discount code when you are on the checkout page.

Venue : Level 4, Seminar Room
SMU Administration Building, 81
Victoria Street, 188 065


  • The 5 critical business questions all business leaders must ask
  • A checklist to identify when you need to depart from yesterday's tried and tested answers
  • An organisational framework to understand where to focus when transforming your business performance
  • Best practice examples from successful Asian and Singaporean firms 


This masterclass is open to mid-level executives and senior leaders who are being challenged to lead and drive business outside of their home territory and into Asia. Participants are (or aiming to be) responsible for a multiple-country business, project or team in Asia.


6.00pm : Participant Registration and Reception

6.30pm : Les Buckley, Affiliated Faculty of Strategic Management, SMU on "5 Critical Questions to Create Winning Business Performance in Asia”

8.00pm : Networking with canapés and beverage

9.00pm : End of Event



Arwin Rasyid Profile

Les Buckley
Affiliated Faculty of Strategic Management
Singapore Management University 

Dr. Les Buckley was most recently Regional Managing Director – SE Asia/Oceania for Asia Pacific Breweries Limited, now part of multinational brewer Heineken’s worldwide network. He is currently advisor to SIIA, and runs his own consultancy company in addition to being an active investor in several US, UK and Singapore start-ups.

Born in UK and educated in NZ, UK, and USA, Les holds a Ph.D. in History from Columbia University, and has more than thirty years experience in the areas of commercial, operations, supply chain and sales and marketing globally and in Asia. Les has also been involved in a range of extracurricular appointments and has been a council member and Advisor to local think tank, Singapore Institute of International Affairs since 2012.


A three-day executive programme that enables leaders to identify the most appropriate Asian strategy that aligns with their business context.
For more information, click here





SkillsFuture Study Award may be applied by Singaporeans for this executive programme. Successful applicants will receive a bond-free award of S$5,000 to defray out-of-pocket expenses.
SkillsFuture Credit can be used for this programme.

Please refer to for more details.
Eligible for Singapore Citizens aged 25 and above.





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