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STRATEGIC PARTNER
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In times of economic uncertainty, many organisations are inclined to cut their expenditure budgets to try and sustain their profit margin. After a decade of cutting headcount, cutting investments, businesses can no longer cut to grow. So how can an organisation strategically increase its revenue growth and also sustain this in a VUCA world.
This masterclass focuses on the critical questions you should ask in order to identify the successful plans to implement your organisation’s strategic needs when you are faced with demands for revenue growth. Importantly how can you implement new plans in your organisation to generate top-line growth?
Working in our increasingly challenging ASEAN business environment, yesterday's answers to growth have been swept away by disruptive innovation, local and multinational competition. How can you capture new opportunities for revenue growth in ASEAN markets and how do you start to align your sales plans with corporate strategy to capture disproportionate revenue growth.
So come and join us for an evening of insightful discussion and networking.
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THE MASTERCLASS WILL EXPLORE
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- Find out, when you can cut costs no more, the best approaches to restarting revenue growth
- The critical business questions to lead revenue growth
- A checklist to identify when you need to depart from yesterday's failing answers
- An organisational framework to understand where to focus when aligning your growth plans
- Best practice examples from successful ASEAN firms
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WHO SHOULD ATTEND
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This masterclass is open to mid-level executives and senior leaders who are being challenged to lead and drive business outside of their home territory and into Asia. Participants are (or aiming to be) responsible for a multiple-country business, project or team in Asia.
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EVENT AGENDA
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6.00pm : Participant Registration and Reception
6.30pm : Les Buckley, Affiliated Faculty of Strategic Management, SMU on "Leading Enhanced Top-Line Growth in ASEAN”
8.00pm : Networking with canapés and beverage
9.00pm : End of Event
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SPEAKER'S PROFILE
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Les Buckley
Affiliated Faculty of Strategic Management
Singapore Management University
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Dr. Les Buckley was most recently Regional Managing Director, SE Asia, Oceania for Asia Pacific Breweries, now part of Heineken N.V. He currently runs his own consultancy as well as being an investor and advisor to start ups in Singapore, UK and USA. Dr. Buckley is also a council member of Singapore’s Institute of International Affairs.
Les hold a Ph.D. from Columbia University. His thirty years of commercial, supply chain and Board experience spans kick-starting topline performance in new Asian businesses as well as reigniting growth in mature ASEAN and Australasian firms.
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LEADING SUSTAINABLE REVENUE GROWTH
WINNING BUSINESS PERFORMANCE IN ASIA
A three-day executive programme that enables leaders to identify the most appropriate Asian strategy that aligns with their business context.
For more information, click here
FIND OUT MORE
SkillsFuture Study Award may be applied by Singaporeans for this executive programme. Successful applicants will receive a bond-free award of S$5,000 to defray out-of-pocket expenses.
SkillsFuture Credit can be used for this programme.
Please refer to https://smu.sg/gp4 for more details.
Eligible for Singapore Citizens aged 25 and above.
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