How did you overcome this challenge and what happened as result?
Since the start up, I have been continuously focusing on the community outreach to establish a mutual relationship with the people from this town.
And then I slowly introduced a variety of pre-operative and post-operative seminars for the members of the public, patients and also for my hospital staff.
The aim of the seminars were to improve patients’ activity not only physically but also mentally and this includes providing free educational seminars, explaining step by step on how to manage pain, early rehabilitation and also providing other types of social activities.
With time patients saw improvements in their rheumatoid arthritis and other joint degenerative symptoms and from there, we have gotten a strong support as a reliable Orthopaedic specialty hospital in our region. As a result, the number of joint replacement patients increased at an unexpected pace, and now we have 60 beds, performing more than 3,000 surgeries annually.