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MANAGE YOUR CORPORATE
STAKEHOLDERS IN SMART
STRATEGIC WAYS
ABSTRACT
In corporate practice, local culture is generally treated as an obstacle for regional or international firms to overcome, a problem to be solved. When it comes to strategic-level stakeholder management—employees, suppliers, local communities, government or the media—culture should instead be treated as an opportunity. During this talk, Dr. Tomas Klvana draws upon his wealth of experience in corporate CSR and regulatory communication, political communication and press relations, and journalism to illustrate exactly how any firm can manage its long-term stakeholder relations, corporate brand building, social license to operate, and talent management.
Given the recent formation of the ASEAN Economic Community and the opportunities now available, Dr. Klvana’s insights offer practical, street-smart advice for managing your firm’s good name when operating outside your home market. Firms that manage these relationships well, as the research shows, gain a strategic advantage that unlocks value creation and delivers higher returns.
ABOUT THE SPEAKER
Tomas Klvana
Senior International Management Consulting
Visiting Professor at New York University
Dr. Tomas Klvana is a senior independent management consultant. He specializes in stakeholder strategies and management and business communication. He is a Visiting Professor at the New York University’s Stern School of Business at the NYU Center in Prague, where he lectures on stakeholder management, corporate/organizational communication, media and globalism.
He served as Spokesman and Policy Adviser for President of the Czech Republic and Special Czech Government Envoy for Communications of the Missile Defense Program. He was a Shorenstein Fellow at the Kennedy School of Government at Harvard University. He worked in various senior CSR and regulatory management functions at British American Tobacco in London, Hamburg, Prague and Brussels. As an independent consultant he advised international companies including International Association of Pharmaceutical Companies (including Astra Zeneca, Pfizer or GSK), Lockheed Martin, Philip Morris International, EPS Serbia and others.
Dr. Klvana founded Aspen Institute Prague and is a member of its International Advisory Board. He holds a Ph. D. from University of Minnesota (1997) and an M. A. from Charles University in Prague, Czech Republic. In 2012 he received Distinguished Leadership Award For Internationals from University of Minnesota. He frequently publishes commentaries and analyses for European media (Ahora Semanal in Madrid, Spain; Tyzden in Bratislava, Slovakia; he also frequently appears on Czech Television and Czech Radio).
EVENT DETAILS
The event will be held at SMU Administration Building, Level 5.
8.30am : Registration and Welcome
9.00am : Dr Tomas Klvana share his insights
10.00am : Q&A with the audience
10.30am : Reception and Networking
Should you require more details, please email: exd@smu.edu.sg
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