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Asia (including China, Japan and South Korea) is America’s largest trade market both with respect to sourcing from as well serving the Asian markets. As the recently negotiated Transpacific Partnership (TPP) is unlikely to be implemented, there will be alternative trade policy which will transform international trade and investment between the United States and Asia. Singapore has a number of comparative advantages (location, infrastructure, capital, education and good governance) which will benefit both private and state owned enterprises as the realignment of trade and investment between Asia and America takes place. This includes public private partnerships in large scale infrastructure projects, private equity investment and relocation of Asia Pacific headquarters to Singapore.
Sustainability will become the competitive advantage for this century. As companies promote quality among its stakeholders such as suppliers and customers, sustainability will be promoted among nine different stakeholders including the community, government, investors and the press. In his recently published book Sustainability Edge: How to Drive Top Line Growth with Triple Bottom Line Thinking (with Suhas Apte), Professor Jagdish Sheth will share his research findings of how world class companies engage their stakeholders to embrace sustainability.
EVENT DETAILS
EVENT AGENDA
8:00 am : Registration & Breakfast Reception
8:45 am : Opening Address
9:00 am : Professor Jagdish Sheth shares on "How Singapore Will Benefit from the Changing U.S. Trade Policy"
9:50 am : Q&A
10:00 am : Networking Coffee
SPEAKER'S PROFILE
Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School at Emory University. His research interests include demographics, consumer psychology, relationship marketing, competitive strategy and geopolitics.
Dr. Sheth has been the recipient of numerous awards, including the top three awards from The American Marketing Association and is also a Fellow of The American Psychological Association.
A prolific author, Dr. Sheth and Andrew Sobel published a best seller, Clients for Life (Simon & Schuster) in 2000. His book, The Rule of Three (Free Press), coauthored with Dr. Rajendra Sisodia, altered the current notions of competition in business. Published in 2002, it has been translated into German, Italian, Polish, Russian, Portuguese, Korean, Japanese and Chinese. It was also the subject of a seven part television series on CNBC (India).
Published in 1969, his book, The Theory of Buyer Behavior (with John A. Howard) is a classic in marketing.
In 2007, Dr. Sheth’s book (coauthored by Rajendra Sisodia and David Wolfe, Firms of Endearment (Wharton School Publishing) was selected as one of the top ten business books on Leadership. Later that year, he also authored The Self-Destructive Habits of Good Companies…And How to Break Them (Wharton School Press). Both of these books have been translated into more than ten languages as well.
His more recent books are Breakout Strategies for Emerging Markets (Pearson 2016) and Sustainability Edge (University of Toronto Press 2016).
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